About Hootsuite | Our Mission, History, & Guiding Principles
Helping organizations unlock the value of their social media relationships since 2008
Hootsuite started in 2008 when our founder’s digital marketing agency needed a tool to manage social media. We couldn’t find what we needed—so we built it ourselves. We crowd-sourced a name (Hootsuite!), duct-taped it to the front door, and hit 100,000 users by that summer. We haven’t looked back since.
All the best brands on social media use Hootsuite
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200K+
users
6K+
enterprise customers
15+
years of excellence
Ushering in a new era of social media performance
Hootsuite pioneered the social media management category in 2008, and has been leading the global social space ever since.
Today, Hootsuite is the social media performance engine that helps organizations unlock the value of their social media relationships, by turning social insights into clear action and measurable business impact.
With unparalleled expertise in social marketing, social listening, employee advocacy, and social customer service, Hootsuite is the trusted choice for hundreds of thousands of customers, from small businesses to the largest in the world.
Hootsuite is G2's #1 best software product for 2026
Our customers ranked us #1 across multiple G2 categories this year, including Best Software Products and Best Marketing Products. G2 is one of the largest independent software review platforms, driven by verified customer reviews.
Take it from real users: Hootsuite is a must-have
Our customers love us
See what real users have to say about Hootsuite.
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Apr 24, 2025
“Hootsuite makes my life 10x easier!”
“I work with a series of gyms and franchises and I love that Hootsuite allows me to post on all of my individual platforms but also allows me to cross promote when I need to! The option to customize my captions for each p...”
Courtney W.
Social Media Manager
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Apr 28, 2025
“A huge time-saver”
“I've really enjoyed using Hootsuite for managing social media campaigns. The platform is intuitive and user-friendly, making it easy to schedule posts, monitor multiple accounts, and engage with audiences all in one plac...”
Aurora N.
SLAP Marketing and Communications
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May 13, 2025
“A great, all in one social media solution for our organization”
“Hootsuite’s employee advocacy tool empowers our associates to easily share approved, on-brand content to their personal LinkedIn and social platforms. This extends our reach, promotes our culture, and supports recruiting...”
Kristine G.
Director of Social Media & Communications
Upstream Rehabilitation
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Apr 29, 2025
“Hootsuite makes it incredibly easy”
“Hootsuite makes it incredibly easy to schedule, manage, and monitor posts across multiple brands and platforms, which is essential for a multi-brand company like Chauvet. Its user-friendly dashboard and analytics help ou...”
Jose V.
Project Manager
Chauvet Lighting
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Mar 21, 2025
“Hootsuite cut our team's workload in half!”
“We love Hootsuite for reporting, tracking ad performance, creating relationships with customers for our clients, and how easy it is to use! We use this tool every day.”
Hannah S.
Digital Communications Coordinator
VAZZO Creative
Inclusion is the heart of what we do
We’re building a diverse, inclusive, results-oriented culture, one that encourages people to be who they are and creates an environment where all employees have the opportunity to excel.
To guide us in all we do, we live by six guiding principles.
Step Up
Dare to go beyond the expected to achieve greatness.
One Team
Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team.
Customer Obsessed
Focus relentlessly on helping our customers succeed.
Go Fast, Be Agile
Widen our competitive advantage by committing to speed and simplicity over perfection and complexity.
Play to win
Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders.
Neighbors and Allies
Give back to our communities and be an ally.
In 2008, social had just started to change everything and companies were trying to make sense of its impact. We prototyped a tool to manage multiple networks from one dashboard and while the idea was simple, it caught on—fast. 15 years later, Hootsuite now has customers in 200+ countries and offices worldwide.
Ryan Holmes
CEO and Founder
Hootsuite
Real actions lead to real results
Our leadership
Solid execution starts with brilliant vision. Meet the fearless executive team and board of directors at the helm of Hootsuite.
Our DEI commitment
We strive to make everyone feel welcomed, valued, and empowered to do their best work without compromising who they are.
Our social impact
We strive to positively impact our employees, customers, neighborhoods, communities, and our environment.