# Manage less, automate more with Hootsuite Professional

Automate repetitive tasks, uncover deeper insights, and create better content faster with the Hootsuite Professional plan.

## What you get with Hootsuite Professional

### Manage unlimited social media accounts

Manage every social account from one place with no profile limits plus advanced publishing tools and automated workflows.

### Put repetitive work on autopilot

Automate replies, customer conversations, link tracking, post boosting, and more with AI-powered tools.

### Spot opportunities before competitors do

Monitor trends, track sentiment, benchmark competitors, and discover what’s driving results.

> Hootsuite makes social media management a breeze. The ability to schedule posts in advance…saves so much time and allows me to enjoy my weekends without having to worry about our social channels.
>
> Slade Meadows  
> Digital Marketing Manager  
> Classic of Denton

## Work smarter at every stage of the social media workflow

From content creation to customer care to competitive intelligence, Professional helps you automate more and uncover deeper insights.

A social media design tool interface showing template options and a Happy National Doctor's Day post featuring a smiling doctor in blue scrubs.

## Create more content in less time

Generate captions with AI, automatically boost your best-performing posts, create custom-branded links, and manage unlimited social profiles from one Perch. Plan campaigns months in advance, bulk schedule content, and automate repetitive publishing tasks so you can focus on strategy instead of busywork.

## Turn your inbox into a growth engine

Respond faster with AI-powered smart replies, automated responses, and DM automations that handle routine customer conversations. Use Nest to build richer customer profiles, automate common workflows, and deliver better customer experiences with less manual effort.

## Measure what matters most

Track paid and organic performance across your social channels, benchmark against up to 20 competitors, and create customizable reports tailored to your goals. Schedule reports, export results, and uncover insights that help you make smarter marketing decisions.

## Work smarter with an AI teammate

Ask questions about your content, competitors, audience, performance, or social trends in plain English. Wisdom helps you uncover insights, summarize findings, identify opportunities, and recommend your next best move without digging through dashboards.

## Simplify and automate social media

Generate replies, automate conversations, provide around-the-clock support, and uncover the trends and competitive insights that keep your brand ahead.

### Reply faster with AI

Respond to customers faster with AI-generated replies that help your team handle more conversations in less time.

### Auto-reply to common questions

Automatically answer common questions, greet new messages, and keep conversations moving even when you’re offline.

### Turn comments into customers

Automatically send DMs when users comment on your posts. Create personalized response flows and encourage users to take action.

### Stay a step ahead of competitors

See how your performance stacks up against up to 20 competitors. Track the engagement, posting activity, and results of competitors.

### Spot trends before they take off

Spot emerging conversations before they take off with AI-powered forecasting. Identify trends early, create more relevant content, and stay ahead of trends.

### Automate key interactions

Reduce manual work with automated replies, DM automations, and workflows that help your team respond faster and more consistently.

## Frequently asked questions

**Who is the Hootsuite Professional plan good for?**

Hootsuite Professional is ideal for growing brands and marketing teams that need more automation, deeper insights, and greater control over their social media operations.

**What features are included in the Hootsuite Professional plan?**

Hootsuite Professional includes everything in Standard, plus advanced automation, reporting, customer engagement, and social intelligence tools.

- **Publishing and content management (Perch):** Unlimited social profiles, AI-powered content creation, automatic post boosting, custom-branded links, automated link tracking, and advanced publishing tools.

- **Customer care and engagement (Nest):** AI-powered smart replies, automated responses, DM automations, contact profiles, and conversation automations.

- **Analytics and reporting (Perch Analytics):** Customizable reports, competitive benchmarking for up to 20 competitors, report exports, scheduled reporting, and analytics notes.

- **Social listening and intelligence (Lumen):** 30-day social search, AI-powered trend forecasting, sentiment analysis, AI summaries, and advanced competitor monitoring.

- **AI-powered insights and recommendations (Wisdom):** Ask questions about your audience, competitors, content, and performance to uncover insights and identify opportunities faster.

**What analytics features does Hootsuite Professional include?**

Hootsuite Professional includes advanced analytics and reporting tools that help you understand what's working, uncover opportunities, and communicate results to stakeholders.