Understand what's working on social with Hootsuite analytics

See what’s working, improve what’s not, and get results. Smart data and beautiful reports make it easy. No spreadsheets required.

Track all your networks in one place

Sit back, relax, and watch your social media stats soar

Show the value of your social media content with the ultimate social media analytics software.

All your social media analytics in one tab.

All your performance metrics, for every network, in one user-friendly dashboard. Hootsuite shows you how you’re doing on Facebook, Instagram, TikTok, X (Twitter), LinkedIn, Pinterest, YouTube, and Threads.

See exactly what works (and what doesn’t).

Quickly and easily show which posts drive the most engagement with post-, profile- and network-level metrics. Plus, view your social advertising performance right alongside your organic posts.

Boost engagement, reach, traffic, and awareness.

Take your social strategy to the next level by posting at the exact time your audience is online. See when to post on every network to reach your specific goal — increase engagement, drive traffic, build awareness, or extend reach.

Beat your competitors and stand out in your industry.

Use Hootsuite’s competitive analysis tool to see your competitors’ posting frequency, audience growth, average engagement, and more. Plus, benchmark your own performance against big players in your industry.

Say goodbye to the stress-inducing, time-consuming side of social media tracking

No more ping-ponging between tabs, making guesses about what works, or stressing over a dozen spreadsheets. Bring it all to one place and use real data to inform your social media strategy.

Go deeper than native with hundreds of metrics

No social media analytics tool goes deeper than Hootsuite. Keep an eye on hundreds of unique performance metrics — from views, engagement rate, and clicks to detailed reporting on messaging and social advertising. Drill down to the post level, network level, or page level to determine what works for your brand.

Build reports fast with pre-defined templates

Whether you want a quick snapshot of your performance or a detailed report to share with execs, you get it all in Hootsuite analytics. Demonstrate performance highlights, audience growth, post engagement, and more in an easy-to-understand format.

Monitor organic, paid, and earned content side by side

Hootsuite not only helps you keep a close eye on your organic social posts, but it also comes with tools to help you track and improve your social media advertising strategy. Monitor reach, click-through-rate, cost per click, and more on Instagram, Facebook, X, and LinkedIn.

Keep your reputation in tip-top shape and stay on top of trends

Social listening tools let you monitor keywords, mentions, and hashtags so you’re always up to date about what people are saying about your brand or industry. Add advanced social listening tools to kick up consumer research, find influencers, and more.

Easily share your wins with the rest of your team

Go ahead and brag about it. Easily export social media reports in the format that works for you — .csv, .xlsx., .pdf, or .ppt. Plus, share reports to an external email address or with your teammates in the Hootsuite dashboard.

The analytics dashboard is … invaluable! Hootsuite dashboards provide a birds-eye view on the performance of our many social campaigns. We can quickly analyze the results and create reports at the click of a button.

Slade Meadows
Digital Marketing Manager
Classic of Denton

Go beyond detailed analytics reports

In addition to custom reports and templates, Hootsuite comes with tons of useful social media analysis tools you can use to sharpen your strategy (and grow lightning-fast).

Social performance

score

View a weekly or monthly snapshot of your performance across Facebook, Instagram, and LinkedIn. Watch your score climb each week as you improve your content strategy.

AI recommendations

and highlights

Get AI-powered tips on how to boost your social performance score fast. Plus, see a quick snapshot of your most and least engaging posts from the past week.

Competitive

benchmarking

Monitor up to 20 competitors simultaneously. Track their posts, posting frequency, follower growth, engagement rate, and more.

Industry

benchmarking

See how your business performs on social media compared to big players in the industry. Benchmark against different verticals and company sizes.

Best time to post

on social media

See when to post on every network based on when your audience scrolls. Then schedule your posts to go live at that time.

Repurpose

top-performing posts

Get even more engagement out of your best content. Identify top-performing posts in seconds and use AI to recreate the magic without duplication.

Unlock even deeper social media insights with Enterprise

Analyze and track your ROI, benchmark against more competitors, and create custom metrics with Hootsuite’s premium analytics solutions. Plus, bring all your social and web metrics to one place, including Google and Adobe Analytics.

Kickstart your strategy with helpful resources

The ultimate guide to social media analytics

Learn everything there is to know about social media analytics, and get a free report template, with this guide.

Social media competitor analysis: Template and guide

Beat your competitors on social media and fill gaps in your strategy with our competitor analysis guide.

The 21 essential social media metrics to track

See which social media metrics actually matter and discover the tools that make them easier to track.

Frequently asked questions

What is social media analytics?

Social media analytics is a set of data points that tell you how your social media posts perform. Analytics is made up of a group of social media metrics, such as how many people liked or commented on a specific post. These metrics help you determine which types of content and which networks are most worthy of your efforts.

Which social networks does Hootsuite analytics track?

With Hootsuite, you can monitor the performance of paid and organic social media posts on all the most popular social media networks as well as the web.

• Facebook analytics — Learn the best time to post on Facebook based on your followers and goals. View hundreds of post- and page-level metrics.

• Instagram analytics — Learn the best time to post on Instagram and track the performance of Reels, feed posts, Stories, and more.

• X (Twitter) analytics — Simplify Twitter reporting, track hundreds of metrics, and monitor mentions. See when to post and identify top-performing Tweets.

• TikTok analytics — Learn the best times to post on TikTok to boost your chances of going viral. Determine where views came from and much more.

• LinkedIn analytics — Figure out what’s working on LinkedIn with analytics for organic posts and paid ads. See when to post for the most engagement.

• Pinterest analytics — Prove your Pinterest ROI. Plan successful campaigns by tracking website visits and revenue generated by your Pins.

• YouTube analytics — Analyze YouTube performance alongside your other social media channels. Schedule automatic reports to stay in the know.

• Threads analytics — View organic page- and post-level Threads metrics, including engagement rate, interactions, likes, impressions, and more.

• Paid ad analytics — Analyze the performance of your paid ads, including Facebook, Instagram, LinkedIn, and — with Hootsuite Advanced Analytics — Twitter.

• Web analytics — Advanced Analytics integrates with Google Analytics and Adobe Analytics so all your social and web data is in one place.

Can Hootsuite be used for competitor analysis?

Absolutely. Hootsuite is one of the best social media analytics tools for competitor analysis. All Hootsuite plans include social media competitive benchmarking, which allows you to add up to 20 competitors, depending on your plan. You pick the social media accounts you’d like to keep an eye on (don’t worry, we’ll keep your list private).

What are social media metrics?

Your social media analytics dashboard is made up of a series of social media metrics. These are the numbers that show how many people interacted with your content and the ways they did so. Examples include the number of likes, comments, shares, saves, and views on a specific post. But there are hundreds of metrics you can (and should) measure on social media.

Why is social media analytics important?

The right social media analytics tools can help you quickly identify what content your audience likes and doesn't like. That means you'll know how to get more attention, followers, and conversions on each post.

Another big reason to track analytics on social media? It helps you decide where to spend your time, money, and effort. Find out which types of posts and networks are your biggest money-makers so you can take your marketing dollars further.

Do I need a social media analytics tool?

If you want to take full advantage of the power of social media (who doesn't?) then it's definitely worth your while to invest in an analytics tool like Hootsuite.

What analytics does Hootsuite provide?

Hootsuite measures hundreds of social media metrics on the most popular networks. It tracks your performance on Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, YouTube, and Threads.

Some of the most popular social media metrics tracked include: reach, engagement rate, impressions, likes, plays, shares, clicks, saves, comments, video views, new followers, total followers, profile visits, reactions, website clicks, and daily engaged users.

What is Hootsuite Advanced Analytics?

Hootsuite Advanced Analytics (formerly Hootsuite Impact) is a social media analytics tool you can add to your Hootsuite Enterprise plan.

While Hootsuite’s basic analytics can help you see exactly how your posts are performing on social media, Advanced Analytics gives you a deeper view into what social media content is bringing in the most money (and much more).

Start seeing results right now

Put your social media reporting on autopilot with Hootsuite. Save time, impress your boss, and beat out the competition with the best analytics tool around.