Monitor everything, so your brand is prepared for anything

Stay ahead of trends, safeguard your brand health, and uncover what your audience really cares about. Talkwalker by Hootsuite tracks billions of conversations and turns them into your competitive edge.

Monitor the entire web with the industry’s broadest data coverage

Get the clearest picture of what your audience is saying — no matter where they say it. Advanced AI tracks millions of websites so you never miss a mention, crisis, or a chance to hop into the conversation.

Animation showing climbing numbers: 150 million websites, 30+ social networks, 30 billion AI predictions, 30K logos, 172 TV networks

Deeper insights, bigger wins

Spot risks early, see what’s working, and be the first in your niche to seize valuable opportunities. Talkwalker by Hootsuite is the social listening software that does it all in one place.

Protect your brand

Monitor everything people are saying about your brand — positive, negative, and worthy of reposting.

Measure what matters

Benchmark against your competitors, keep a close eye on your brand’s health, and track sentiment over time.

Grow faster

Supercharge growth by finding the trends, conversations, and influencers that will put your brand ahead.

Turn social media monitoring into your competitive advantage

Spot risks early, see what’s working, and beat your competitors to the latest trends. Talkwalker by Hootsuite is the social media listening software that does it all in one place.

Protect your brand’s reputation with damage control on autopilot

Thanks to real-time alerts and around-the-clock monitoring, you’ll never miss a chance to take control of the narrative. Manage crises effectively, track sentiment over time, and hop into conversations by monitoring everything people are saying.

Hootsuite dashboard showing competitor engagement chart and social account stats, alongside an image of gold supplement capsules falling into a jar.

Outsmart your competitors and be the best in your niche

Own your vertical by knowing exactly what customers want — and beating your competition to it. Easily track competitor website traffic, brand health, positioning, and target audiences to set your own benchmarks and track progress towards your goals. Plus, compare how your brand shows up online and in the media compared to your competitors.

Discover the trends, influencers, and products your audience actually wants

Instantly visualize the topics, themes, and media types that are getting attention right now. Build strategic social partnerships by spotting the top influencers and collaboration opportunities in your space. Then track your growth over time — sentiment, reach, engagement, and more.

Unlock actionable, AI-driven insights that help you grow

Blue Silk™ AI surfaces the insights that actually matter, so you can spend less time digging and more time acting. Forecast future trends, instantly analyze sentiment, and track brand mentions in video, image, and audio with the industry’s most advanced AI.

Boost customer satisfaction with review monitoring and CSAT tracking tools

Monitor all your brand’s reviews, surveys, and customer support efforts in one place. Use real-time customer feedback from 300 possible sources to sharpen your strategy and boost customer satisfaction. Easily build compelling customer satisfaction reports that show the metrics you care about.

When you have the level of engagement that we have at U-Haul, you need to be able to prioritize where you spend your time. Over the last couple of years, our relationship with Hootsuite has allowed us to create solid social listening strategies that have helped us do just that.

Elnora Cunningham
Director of Social Media Marketing
U-Haul International, Inc.

The only media monitoring software that paints the whole picture — no gaps

No social listening tool goes deeper than Talkwalker by Hootsuite. Monitor millions of sources across 239 countries, and understand the complete story in minutes with Blue Silk™ AI.

The widest

global coverage

Monitor 150 million websites and 30+ social media channels — including Instagram, LinkedIn, Vimeo, Pinterest, Twitch, Reddit, Disqus and more.

Custom dashboards

and apps

Track the most relevant KPIs, add insights, and visualize data tailored to your team’s specific needs. Plus, get quick insights with predefined apps.

2+ years of

historical data

Search trends, mentions, and data from the past 24+ months. See how your search results change over time and benchmark your performance.

AI image and video detection

Mentions don’t just happen in text. Automatically detect brand mentions in images, video, and audio.

Real-time

alerts

Get instant notifications when sentiment shifts, trends take off, or negativity spreads, so you can take action fast.

50+ saved

searches

Set up saved searches using keywords and Boolean operators, and define the scope of data you want to track and analyze over time.

Listening solutions tailored to every team

No matter if you’re in marketing, PR, or customer support, AI-powered social listening tools can help you uncover your next growth opportunity.

Social media and content marketing

Drive social engagement, grow your follower count, and outperform the competition with the most robust social media listening tool on the market. Plus, track and predict trends and discover the influencers, content, and media types that get your audience engaged.

Public relations and communications

Spot brand crises before they happen with real-time alerts, up-to-the-minute conversation monitoring, and deep sentiment analysis reports. Take control of the narrative and strengthen your brand’s reputation with influential partnerships.

Market and product research

Better grasp the customer behaviors, emerging trends, and demographics that lead to the most revenue. Use AI-powered clustering, audience comparison features, geographic insights, and more to build innovative, responsive products.

Customer experience and support

Enhance customer loyalty, retention, and sales by knowing what people are saying — and how they feel — at every point in the buyer’s journey. Easily track customer satisfaction across review sites, social media, and customer care initiatives.

Social media analytics dashboard showing engagement rate graph, channel growth stats, a create report button, and two people sharing a tablet.

Trusted by the best brands on social

- -

An NBA team scores fan engagement with a data-driven social strategy

352% increase in social video views over previous seasons

46% increase in social impressions over previous seasons

Rated #1 in social listening suites

Jun 24, 2025

“A social listening superhero”

“Talkwalker helps our brand monitor trending topics and mentions across the web. Our social media team is able to quickly and seamlessly pull reports, look at dashboards, and keep informed.”

Jacqueline M.

Social Media Marketing Manager

Grand Canyon Education, Inc.

Sreena S.

Social Media Manager

Surinder Films Pvt. Ltd.

Elizabeth J.

Digital Marketing Manager

Kristine G.

Director of Social Media & Communications

Upstream Rehabilitation

Kickstart your social listening strategy with helpful resources

Social listening: How to better understand your audience in 2025

Learn the basics of social listening and get pro tips on how to use it to better understand your followers.

13 top social listening tools, plus tips for better insights

Compare the industry’s top social listening tools to determine which one is best for you.

How to build a social listening strategy: 4 real examples

Want to build your own social listening strategy from the ground up? The Hootsuite blog is here to guide you every step of the way.

Frequently Asked Questions

What is social listening?

Social listening is the act of tracking brand mentions and relevant conversations online. With the right social listening tools, you can listen in when people talk about your brand or product on social media, blogs, forums, videos, and more.

You can use what you discover to measure your brand’s popularity, audience perception, and customer desires. And then you can use that information to sharpen your marketing strategy.

For an in-depth social listening definition and to find the best social media monitoring tool for your business, visit the Hootsuite blog.

Why is social listening important?

Social listening helps you make more informed decisions about your brand, product, and strategy. It demonstrates how certain content resonates with your audience, gauges how you’re doing against your competition, and helps you identify where to spend the most time and resources. Social listening allows you to address negative chatter quickly and reduces your risk of getting canceled.

How can social media listening increase customer advocacy?

Social media monitoring enhances customer advocacy by giving you a behind-the-scenes look at what customers want. Identify your audience’s most common pain points, the features or products they desire the most, and what’s stopping them from converting. With these insights, you can build a better, more customer-centric product.

What are social listening tools?

Social media listening tools track when a brand is mentioned online. They collect data from social media networks, blogs, forums, and more and display them in one feed. This provides an overview of metrics such as how often people mention your brand and how they feel about it.

Which social listening features are included in each Hootsuite plan?

No matter which Hootsuite plan you choose, you’ll get valuable social listening capabilities. But some Hootsuite plans have deeper social listening features than others.

Regardless of your plan, you can monitor your brand’s presence across social media (including Facebook, X, BlueSky, YouTube, and Quora), podcasts, news websites, newsletters, blogs, and forums. All plans allow you to detect mentions of your logos, images, photos, and videos, too.

But with Hootsuite Listening powered by Talkwalker (available only to Hootsuite Enterprise customers), you can dive even deeper into those mentions.

Need more details? You can always compare our plans or contact sales for a personalized demo.