Grow fast and save time with a smart social media calendar and planner

Easily create, schedule, and publish content for all your platforms from a single dashboard. And escape creative block while you do it.

No credit card required. Cancel anytime.

Less time posting and tab-hopping. More time growing your brand.

Create viral content

Generate optimized captions and images right in the Hootsuite dashboard with Wisdom. Plus, know what's trending and brainstorm post ideas.

Schedule posts

Plan ahead and schedule content to go live at the best time to post. View all your paid and organic posts across networks in a list or calendar view.

Collab and approve

Get the thumbs up faster with custom approval workflows tailored to your team. Collaborate, brainstorm, and assign tasks to team members — all in one place.

See the best time to post and stay inspired with content ideas

Our social media publishing platform tells you when to post on social media to get the highest engagement. You schedule your content to go live then, even if you’re out of office.

Instantly generate images, captions, and post ideas with AI

With Wisdom, you can instantly generate social media posts and on-brand images for any network. Generate from scratch, remix past posts, or turn images into scroll-stopping content from Wisdom or in Create. Even better, let Wisdom craft matching visuals from your captions, keeping your brand consistent and engaging every time.

Boost engagement and reach by posting at the right time

Take your social strategy to the next level by posting at the exact time your audience is online. See heat maps showing when to post to reach your specific goals. Then automatically schedule your content to go live at that time.

Plan and create great content in seconds

Create compelling, on-brand content in just a few clicks with built-in Canva and Adobe Express templates, free stock images, and effortless approval workflows. Plus, reach the right audience with a hashtag generator that automatically tags your content based on your copy, images, and videos.

Cut hours from your workweek with bulk post scheduling

Quickly glance at your organic, paid, published, and scheduled content in a calendar or list view. Map out campaigns, fill content gaps, and collaborate in real-time. Then use our bulk social media scheduler to schedule up to 350 posts at once. Easily suspend scheduled posts in case of a potential crisis or unexpected opportunity.

See what's trending and capture your audience's attention

Figure out precisely what gets your audience engaged with trend tracking and social listening tools. View the latest hot topics by industry and then have AI instantly draft posts based on those trends. You can also search by topic, company, and hashtag to discover what’s getting the most action in your niche.

Brainstorm, collaborate, and plan in Whiteboard

Skip the spreadsheets and endless back-and-forth. Whiteboard makes it easy to plan together, share ideas, and stay on the same page — all within the Hootsuite dashboard. If you’re stuck, Wisdom is right there to write your first draft or come up with fresh ideas.

Your all-in-one social media publishing tool

Check out a few of the top Hootsuite publishing features that help you whip up high-quality content, sell more online, and grow your following.

Automated captions

Instantly generate captions and hashtags for every social media network. Use the built-in ideas engine to get ideas on what to post.

Design templates

Get access to your favorite Canva and Adobe Express templates right from the Composer window. Create from scratch or access your edited templates.

Best time to post

Get more likes, comments, and shares with recommended times to publish right in your calendar window.

Hashtag suggestions

Reach the right people and boost your chances of going viral with a hashtag generator that suggests the perfect hashtags for your post.

Bulk post scheduling

Schedule hundreds of posts at once with a bulk social media scheduler. Save time by creating posts in advance and scheduling them for the best time.

Easy collaboration

Ensure consistent on-brand content with a collaborative workflow that eliminates the back and forth.

Streamlined approvals

Thanks to a simple approval process that allows team members to review, you can reduce risk and ensure that all your posts are on brand.

Trend discovery

Search brand mentions and trending topics across the web to see what people are posting about and commenting on. Then automatically turn them into posts with AI.

Link in bio

Drive traffic from your social profiles to your website with a link in bio page. Create and manage your customizable link from the Hootsuite dashboard.

Everything you need to post, schedule, and track social media posts.

Hootsuite is way more than the no. 1 social media scheduler. It's also your hub for social messaging, analytics, social listening, and more.

Manage messages and comments

Monitor and manage all your social media messages and mentions from a single tab. Save time and keep customers happy with saved message replies and more.

Monitor and track all your metrics

Measure and analyze your performance across all social media channels in one place. Increase engagement, impress your boss, and stay ahead of your competition.

Manage paid and organic content side by side

Easily create and manage advertising campaigns alongside your organic content. Get more customers and expand your reach with clear reports and recommendations.

See what people are saying about your brand

Listen in on conversations about your brand, industry, and competition with the best social listening tools. Protect your brand image and stay on top of trends.

Frequently Asked Questions

Why schedule social media posts?

First and foremost: scheduling posts is good for you. Think of it as an act of self-care. A reliable social media scheduling tool will help you spend less time glued to your phone or computer and give you more time to do, well... whatever else you want.

Do scheduled posts get less views?

No. Scheduled posts don’t get fewer views or engagement. In fact, there’s some evidence showing that the opposite is true. That’s because scheduling your posts allows you to take advantage of those short windows of high-engagement opportunity—even if you’re off the clock.

What is the best social media scheduling tool?

Not to brag but…Hootsuite is the best social media scheduler out there. Hootsuite Planner has everything you need to draft, schedule, and publish content from one window.

Can you schedule Instagram posts with Hootsuite?

Yes! That means you can keep the Insta content flowing all day long, even if you’re in the complete opposite timezone of your followers on social media.

Start creating dazzling content right now

Level up your content strategy by using Hootsuite’s all-in-one social media planner and calendar. Grow your following, sell more online, and boost engagement rates with your free trial.