# Social Media Calendar Template Plan your content in a weekly or monthly calendar view with this strategic content calendar. ## Start building a smart posting schedule now Ready to declutter your to-do list and hit your social (and business) goals? Fill in the form to get instant access to our free Social Media Calendar Template. We’ve created this template as a practical companion to our [step-by-step guide to building a foolproof content plan](https://blog.hootsuite.com/social-media-calendar/). It’s fully customizable in Excel and Google Sheets, so you can **adapt it to your team’s goals and needs, apply your brand colors and fonts, and organize things just the way you like**. ## What you’ll learn - How to align social content with business goals - Plan posts with weekly and monthly calendar templates - Revisit ideas with a network-specific evergreen content library Share this resourceshare this facebookshare this linkedinshare this x logo ## Download your template \\* indicates required fields \* Business Email Address \* First Name \* Last Name \* Company \* Number of Employees \- Please Select -1 - 100101 - 500501 - 1,0001,001 - 5,0005,001 - 15,00015,000 + \* Industry \- Please Select -Marketing AgencyConsumer Goods & RetailTechnologyEducationFinancial ServicesGovernmentMedia & EntertainmentNon-ProfitDining, Hospitality & TourismHealthcare, Pharma & BiotechConstruction, Mining & ManufacturingReal Estate, Legal & Other Professional ServicesUtilities & EnergyOther \* Country \- Please Select -United StatesCanadaUnited KingdomIrelandAustraliaNew ZealandFranceSpainItalyGermanySwitzerlandAustriaMexicoBelgiumPortugalAfghanistanAndorraAntigua and Barbuda AnguillaAlbaniaAlgeriaAmerican SamoaAngolaAntarcticaArgentinaArmeniaArubaAzerbaijanBahamasBahrainBarbadosBangladeshBelizeBermudaBhutanBulgariaBurundiBoliviaBosnia and Herzegovina BotswanaBrazilBritish Virgin Islands CambodiaCameroonCape VerdeCayman IslandsChadChileChinaCentral African Republic CongoCook IslandsCote d'IvoireColombiaCosta RicaCroatiaCyprusCzech Republic DenmarkDominicaDominican Republic EcuadorEgyptEl SalvadorEstoniaEthiopiaFijiFinlandFrench GuianaFrench Polynesia GabonGambiaGeorgiaGhanaGibraltarGreenlandGrenadaGreeceGuadeloupeGuatemalaGuamGuernseyGuineaGuinea-bissauGuyanaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIraqIsraelJapanJamaicaJordanKazakhstanKenyaNorth KoreaKuwaitKyrgyzstanLatviaLebanonLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMacedoniaMadagascarMalawiMalaysiaMaldivesMaltaMicronesiaMoldovaMonacoMongoliaMontenegroMoroccoMozambiqueNamibiaNepalNetherlandsNicaraguaNigerNigeriaNorwayOmanPalauPalestinian TerritoryPanamaPakistanPapua New GuineaParaguayPeruPhilippinesPolandPuerto RicoQatarRomaniaRwandaSan MarinoSaint HelenaSaint LuciaSamoaSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon Islands South AfricaSouth KoreaSri LankaSwedenSwazilandTaiwanTanzaniaThailandTimor-LesteTongaTrinidad and Tobago TunisiaTurkeyTurks and Caicos Islands UgandaUkraineUnited Arab Emirates UruguayVenezuelaVietnamVirgin Islands U.S. YemenZambiaZimbabwe \* What is your role? \- Please Select -Founder or Owner C-Suite / Executive Vice President (VP) Director Individual Contributor or Manager Student Other / Unknown Your information is collected and will be used to service your request and to send you marketing communications from Hootsuite and its affiliates. You can unsubscribe at any time. For additional information, please see [Hootsuite’s Privacy Policy](/content/legal/privacy/index.html). Download now ## Related Resources arrow left [Can a financial brand outperform the industry by turning social into a growth engine?Johnson Financial Group used Hootsuite to turn social media from a channel into a benchmark-beating solution that grows reach, boosts engagement, and drives business results.](/content/resources/case-study/johnson-financial-group/index.html) A smiling professional woman wearing glasses and a business suit is seated at a laptop. The image is overlaid with a data box showing 5.26% engagement rate, the logo for Johnson Financial Group, and a red and white 3D rocket icon, illustrating strong digital performance. Case Studies ### Can a financial brand outperform the industry by turning social into a growth engine? Johnson Financial Group used Hootsuite to turn social media from a channel into a benchmark-beating solution that grows reach, boosts engagement, and drives business results. [Consumer intelligence snacking report: The trends shaping the future of snackingDiscover what 60 million real-time consumer conversations reveal about shifting tastes, emerging trends, and the cultural moments driving today’s snack purchases.](/content/resources/consumer-intelligence-snacks-report-resource-library/index.html) Research & Trends ### Consumer intelligence snacking report: The trends shaping the future of snacking Discover what 60 million real-time consumer conversations reveal about shifting tastes, emerging trends, and the cultural moments driving today’s snack purchases. [Social Media Trends 2026Download this year’s free trend report and get in-depth data, insight from platform insiders, takeaways for your leadership team, and tactical guidance for analyzing and tracking trends.](/content/research/social-trends-resource-library/index.html) Research & Trends ### Social Media Trends 2026 Download this year’s free trend report and get in-depth data, insight from platform insiders, takeaways for your leadership team, and tactical guidance for analyzing and tracking trends. [How can a global hospitality leader scale a unified social strategy across 250+ accounts?Barceló Hotel Group used Hootsuite to centralize their global brand strategy, deliver faster and more consistent customer care, and grow new followers by 46%.](/content/resources/case-study/barcelo-hotel-group/index.html) Image for a Barceló Hotel Group case study, showing a woman in a straw hat relaxing in a pool with a floating tray of fruit and breakfast. An overlay states "46% new followers" and includes a small rocket icon. Case Studies ### How can a global hospitality leader scale a unified social strategy across 250+ accounts? Barceló Hotel Group used Hootsuite to centralize their global brand strategy, deliver faster and more consistent customer care, and grow new followers by 46%. [Can an enterprise organization drive millions in business impact with social?How a global insurance provider drove $76 million in revenue and savings with Hootsuite](/content/resources/case-study/global-insurance-provider/index.html) Case Studies ### Can an enterprise organization drive millions in business impact with social? How a global insurance provider drove $76 million in revenue and savings with Hootsuite [5 Influencer Marketing Myths, BustedDiscover how to build successful influencer campaigns by authentically connecting with creators, fostering long-term partnerships, and driving measurable ROI.](/content/resources/influencer-marketing-myths/index.html) Strategy & Tactics ### 5 Influencer Marketing Myths, Busted Discover how to build successful influencer campaigns by authentically connecting with creators, fostering long-term partnerships, and driving measurable ROI. [101 Prompts to Drive Value with Social AIUnlock instant insights, supercharge your content strategy, and impress your boss with Wisdom.](/content/resources/social-ai-prompts/index.html) Strategy & Tactics ### 101 Prompts to Drive Value with Social AI Unlock instant insights, supercharge your content strategy, and impress your boss with Wisdom. [Social Media Competitive Analysis TemplateBenchmark your performance, track the competition, and uncover new content opportunities. Fill in the form to get instant access to our free Social Media Competitive Analysis Template.](/content/resources/blog/competitive-analysis-template/index.html) Strategy & Tactics ### Social Media Competitive Analysis Template Benchmark your performance, track the competition, and uncover new content opportunities. Fill in the form to get instant access to our free Social Media Competitive Analysis Template. [Social Media Policy TemplateTo start protecting your brand on social media, just fill in the form to get instant access to your Social Media Policy Template.](/content/resources/blog/social-media-policy-template/index.html) Strategy & Tactics ### Social Media Policy Template To start protecting your brand on social media, just fill in the form to get instant access to your Social Media Policy Template. [How The Gym Group activated 240+ local gyms on social media in just five months](/content/resources/the-gym-group/index.html) Case Studies ### How The Gym Group activated 240+ local gyms on social media in just five months [An NBA team scores fan engagement with a data-driven social strategy](/content/resources/nba-team-case-study/index.html) Case Studies ### An NBA team scores fan engagement with a data-driven social strategy [How to uncover actionable social media insightsYour guide to gathering the data-backed insights you need to make smarter decisions and drive the highest ROI from social media.](/content/resources/guide/insights/index.html) Strategy & Tactics ### How to uncover actionable social media insights Your guide to gathering the data-backed insights you need to make smarter decisions and drive the highest ROI from social media. [How Athletico whipped its social media strategy into shape through employee advocacy](/content/resources/athletico/index.html) Case Studies ### How Athletico whipped its social media strategy into shape through employee advocacy [How a Kidney Care Company Drove 42% More Job Applications from LinkedIn](/content/resources/davita/index.html) Case Studies ### How a Kidney Care Company Drove 42% More Job Applications from LinkedIn [Croda Enhances Customer Experiences with Hootsuite](/content/resources/croda/index.html) Case Studies ### Croda Enhances Customer Experiences with Hootsuite [Watermark Gives its Retirement Communities a Voice](/content/resources/watermark/index.html) Case Studies ### Watermark Gives its Retirement Communities a Voice [2023 Healthcare Social Media Career ReportRead our bite-sized report on salaries, demographics, and challenges faced by social media managers in healthcare.](/content/research/social-media-career-report-healthcare/index.html) Research & Trends ### 2023 Healthcare Social Media Career Report Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in healthcare. [2023 Government Social Media Career ReportRead our bite-sized report on salaries, demographics, and challenges faced by social media managers in government services.](/content/research/social-media-career-report-government/index.html) Research & Trends ### 2023 Government Social Media Career Report Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in government services. [2023 Education Social Media Career ReportRead our bite-sized report on salaries, demographics, and challenges faced by social media managers in education.](/content/research/social-media-career-report-education/index.html) Research & Trends ### 2023 Education Social Media Career Report Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in education. [2023 Finance Social Media Career ReportRead our bite-sized report on salaries, demographics, and challenges faced by social media managers in financial services.](/content/research/social-media-career-report-financial-services/index.html) Research & Trends ### 2023 Finance Social Media Career Report Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in financial services. [Salary Negotiation for Social Media MarketersGet paid what you're worth with this step-by-step guide to initiating a salary conversation and framing your value.](/content/resources/social-media-salary-negotiation-guide/index.html) Toolkits ### Salary Negotiation for Social Media Marketers Get paid what you're worth with this step-by-step guide to initiating a salary conversation and framing your value. [Armanino turns employees into social influencers](/content/resources/armanino/index.html) Case Studies ### Armanino turns employees into social influencers [How Meliá Hotels wins at social media customer care](/content/resources/melia-inbox/index.html) Case Studies ### How Meliá Hotels wins at social media customer care [A private banking group opens up on social](/content/resources/julius-baer/index.html) Case Studies ### A private banking group opens up on social [How Stocksy’s fixing stock media](/content/resources/stocksy/index.html) Case Studies ### How Stocksy’s fixing stock media [How a 1930’s pecan candy company is turning heads on TikTok](/content/resources/stuckeys/index.html) Case Studies ### How a 1930’s pecan candy company is turning heads on TikTok [Innovetive Petcare connects veterinary clinics with communities and melts hearts with pet-loving pics](/content/resources/innovetive-petcare/index.html) Case Studies ### Innovetive Petcare connects veterinary clinics with communities and melts hearts with pet-loving pics [U-Haul moves to Hootsuite for social marketing and customer care](/content/resources/uhaul/index.html) Case Studies ### U-Haul moves to Hootsuite for social marketing and customer care [IAG Supports Employees with Powerful Social Media Tools and Engaging Content](/content/resources/iag/index.html) Case Studies ### IAG Supports Employees with Powerful Social Media Tools and Engaging Content [Five Steps to Social AdvertisingOverwhelmed by advertising on social? PCPOM is here to help.](/content/resources/social-advertising-guide/index.html) Strategy & Tactics ### Five Steps to Social Advertising Overwhelmed by advertising on social? PCPOM is here to help. [Social Media Strategy GuideAn 8-step guide to developing your social media presence](/content/resources/social-media-strategy-guide/index.html) Strategy & Tactics ### Social Media Strategy Guide An 8-step guide to developing your social media presence [How Community Engagement at Careem Powers the Middle East’s Super App](/content/resources/how-community-engagement-at-careem-powers-the-middle-easts-super-app/index.html) Case Studies ### How Community Engagement at Careem Powers the Middle East’s Super App [How Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy](/content/resources/amplify-case-study/index.html) Case Studies ### How Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy [The Regional Municipality of Wood Buffalo Leans on Social to Drive Community Engagement](/content/resources/rmwb/index.html) Case Studies ### The Regional Municipality of Wood Buffalo Leans on Social to Drive Community Engagement [WhatsApp for Customer Care WhitepaperPower seamless customer experiences with the WhatsApp Business API and Sparkcentral by Hootsuite](/content/resources/whatsapp-customer-care/index.html) Strategy & Tactics ### WhatsApp for Customer Care Whitepaper Power seamless customer experiences with the WhatsApp Business API and Sparkcentral by Hootsuite [How a Messaging-first Strategy Powered ENGIE to a Leadership Position in the Clean Energy Industry](/content/resources/engie/index.html) Case Studies ### How a Messaging-first Strategy Powered ENGIE to a Leadership Position in the Clean Energy Industry [How Eurpac Increased its Social Media Followers by 47%​With a fresh approach focused on engagement, the company brings a centuries-old institution—the commissary—into the digital age](/content/resources/eurpac-increase-social-media-followers-case-study/index.html) Case Studies ### How Eurpac Increased its Social Media Followers by 47%​ With a fresh approach focused on engagement, the company brings a centuries-old institution—the commissary—into the digital age [How a Social Media Makeover Helped a Small Business Drive a 108% Increase in Sales](/content/resources/smb-social-makeover-case-study/index.html) Case Studies ### How a Social Media Makeover Helped a Small Business Drive a 108% Increase in Sales [How the City of Greater Bendigo Informs, Educates, and Engages Constituents on Social Media](/content/resources/city-of-greater-bendigo-case-study/index.html) Case Studies ### How the City of Greater Bendigo Informs, Educates, and Engages Constituents on Social Media [How SPIE Engineered a Better Social Media Strategyundefined](/content/resources/engineered-better-social-spie-case-study/index.html) Case Studies ### How SPIE Engineered a Better Social Media Strategy undefined [Social Selling Business Case TemplateGain executive support and unlock budgets for successful social selling programs in financial services](/content/resources/social-selling-business-case-template/index.html) Toolkits ### Social Selling Business Case Template Gain executive support and unlock budgets for successful social selling programs in financial services [Social Media CommerceThree simple steps to start turning your social followers into customers](/content/resources/social-media-commerce/index.html) Strategy & Tactics ### Social Media Commerce Three simple steps to start turning your social followers into customers [Why Your Insurance Company Needs a WhatsApp StrategyHow insurers can deliver amazing customer experiences with social messaging](/content/resources/why-your-insurance-company-needs-a-whatsapp-strategy/index.html) Strategy & Tactics ### Why Your Insurance Company Needs a WhatsApp Strategy How insurers can deliver amazing customer experiences with social messaging [The Social Media Playbook for Small BusinessGet insider tips on how to win customers on social](/content/resources/the-social-media-playbook-for-small-business/index.html) Research & Trends ### The Social Media Playbook for Small Business Get insider tips on how to win customers on social [Content Creation ToolkitGet more—and better—social content out the door with these quick and easy templates.](/content/resources/small-biz-content-creation-resource/index.html) Toolkits ### Content Creation Toolkit Get more—and better—social content out the door with these quick and easy templates. [Hydro-Québec Wins Social with a Sassy Customer-First Strategy](/content/resources/hydro-quebec-wins-social/index.html) Case Studies ### Hydro-Québec Wins Social with a Sassy Customer-First Strategy [Linking Social and CRMBuild better digital campaigns and prove that they work.](/content/resources/linking-social-and-crm/index.html) Strategy & Tactics ### Linking Social and CRM Build better digital campaigns and prove that they work. [Social Customer Care5 Steps to Elevate Your Brand with Social Customer Care](/content/resources/social-customer-care/index.html) Strategy & Tactics ### Social Customer Care 5 Steps to Elevate Your Brand with Social Customer Care [Kickstart Your Employee Advocacy with Hootsuite AmplifyHow to launch and maintain a best-in-class advocacy program](/content/resources/kickstart-your-employee-advocacy-with-hootsuite-amplify/index.html) Strategy & Tactics ### Kickstart Your Employee Advocacy with Hootsuite Amplify How to launch and maintain a best-in-class advocacy program [How Michael Graham uses social to unify brand messaging to become a digital-first organisation](/content/resources/michael-graham/index.html) Case Studies ### How Michael Graham uses social to unify brand messaging to become a digital-first organisation [Social Selling in the New B2B Sales ProcessHow leading B2B sellers are using social media to find, connect with, understand, and nurture prospective clients](/content/resources/social-selling-in-the-new-b2b-sales-process/index.html) Strategy & Tactics ### Social Selling in the New B2B Sales Process How leading B2B sellers are using social media to find, connect with, understand, and nurture prospective clients [Employee Advocacy Program Guide for Healthcare InstitutionsHow to plan, launch, and grow a successful employee advocacy program for your institution](/content/resources/employee-advocacy-program-guide-for-healthcare-institutions/index.html) Strategy & Tactics ### Employee Advocacy Program Guide for Healthcare Institutions How to plan, launch, and grow a successful employee advocacy program for your institution [How a Retail Experience Leader Went Digital](/content/resources/clarins/index.html) Case Studies ### How a Retail Experience Leader Went Digital [Digital 2020: July UpdateBuild resilient strategies with recent data and insights from the newly released version of our Digital 2020 report.](/content/resources/digital2020-q3-update/index.html) Research & Trends ### Digital 2020: July Update Build resilient strategies with recent data and insights from the newly released version of our Digital 2020 report. [A Social Selling Roadmap for Financial ServicesBuild a social selling program that drives revenue through advisor engagement while ensuring compliance.](/content/resources/a-social-selling-roadmap-for-financial-services/index.html) Strategy & Tactics ### A Social Selling Roadmap for Financial Services Build a social selling program that drives revenue through advisor engagement while ensuring compliance. [Social Connections PlaybookHow to build meaningful connections and long-lasting customer relationships with social media](/content/resources/social-connections-playbook/index.html) Strategy & Tactics ### Social Connections Playbook How to build meaningful connections and long-lasting customer relationships with social media [Organic and Paid Social Marketing PlaybookHow to integrate your organic and paid content on LinkedIn to unlock your brand’s potential](/content/resources/organic-and-paid-social-marketing-playbook/index.html) Strategy & Tactics ### Organic and Paid Social Marketing Playbook How to integrate your organic and paid content on LinkedIn to unlock your brand’s potential [Make the ShiftAdapting to more digital and social ways of being in a time of crisis](/content/resources/make-the-shift/index.html) Strategy & Tactics ### Make the Shift Adapting to more digital and social ways of being in a time of crisis [Social Media Trends 2020 ReportBacked by data from over 3,100 respondents, interviews with industry analysts, and exhaustive market research, this report covers five distinct global social trends.](/content/resources/social-media-trends-2020-report/index.html) ### Social Media Trends 2020 Report Backed by data from over 3,100 respondents, interviews with industry analysts, and exhaustive market research, this report covers five distinct global social trends. [The state of digital in Q4 2019From the rise of Chinese apps like TikTok to the regional impact of 5G, you’ll find the latest insights into the state of digital in our updated report.](/content/resources/the-state-of-digital-in-q4-2019/index.html) Research & Trends ### The state of digital in Q4 2019 From the rise of Chinese apps like TikTok to the regional impact of 5G, you’ll find the latest insights into the state of digital in our updated report. [Social Media Innovators 2019Find out how leading global brands are using social media to transform their industry](/content/resources/social-media-innovators-2019/index.html) Research & Trends ### Social Media Innovators 2019 Find out how leading global brands are using social media to transform their industry [Employee Advocacy Program GuideHow to plan, launch, and grow a successful employee advocacy program for your organization.](/content/resources/employee-advocacy-program-guide/index.html) Research & Trends ### Employee Advocacy Program Guide How to plan, launch, and grow a successful employee advocacy program for your organization. [Brands to Beat on Social Media: Financial Services and InsuranceThe best of the Fortune 500—and the content formats they're using to win on social](/content/resources/brands-to-beat-on-social-fsi/index.html) Research & Trends ### Brands to Beat on Social Media: Financial Services and Insurance The best of the Fortune 500—and the content formats they're using to win on social [Social C-Suite Report—Q1 \| 2019Die Top Ten der Social Executives](/content/resources/die-social-c-suite-in-deutschland-q1-2019/index.html) ### Social C-Suite Report—Q1 \| 2019 Die Top Ten der Social Executives [Social Media Trends Report 2019Using data from 3255 respondents, interviews with industry analysts, and exhaustive market research, this report will help you understand where social is going.](/content/resources/social-media-trends-report-2019/index.html) ### Social Media Trends Report 2019 Using data from 3255 respondents, interviews with industry analysts, and exhaustive market research, this report will help you understand where social is going. [2019 Social Campus ReportA global report on higher education social media usage](/content/resources/social-campus-report/index.html) ### 2019 Social Campus Report A global report on higher education social media usage [Docapost puts Employee Advocacy at the heart of its B2B development strategyA means of driving recognition, evangelising the market and transforming team culture, Docapost’s employee ambassador programme goes from strength to strength with Parliament.](/content/resources/docapost-puts-employee-advocacy-at-the-heart-of-its-b2b-development-strategy/index.html) Research & Trends ### Docapost puts Employee Advocacy at the heart of its B2B development strategy A means of driving recognition, evangelising the market and transforming team culture, Docapost’s employee ambassador programme goes from strength to strength with Parliament. [The Social Customer ExperienceHow enterprise organizations are using social media to transform the customer journey](/content/resources/social-customer-experience/index.html) ### The Social Customer Experience How enterprise organizations are using social media to transform the customer journey [Social Media-Toolkitundefined](/content/resources/social-media-toolkit-2018/index.html) ### Social Media-Toolkit undefined [Forrester New Tech: B2B Social Selling Tools, Q1 2018Forrester’s landscape overview of 18 B2B social selling providers](/content/resources/forrester-new-tech-b2b-social-selling-tools-q1-2018/index.html) Research & Trends ### Forrester New Tech: B2B Social Selling Tools, Q1 2018 Forrester’s landscape overview of 18 B2B social selling providers [Forrester New Tech: B2B Social Selling Tools, Q1 2018Forrester’s landscape overview of 18 B2B social selling providers](/content/resources/forrester-new-tech-b2b-social-selling-tools-q1-2018-summer-2018/index.html) ### Forrester New Tech: B2B Social Selling Tools, Q1 2018 Forrester’s landscape overview of 18 B2B social selling providers [The State of Social Media in Government in 2018 Learn about the trends that matter and how government organizations will use social this year](/content/resources/the-state-of-social-media-in-government-in-2018/index.html) ### The State of Social Media in Government in 2018 Learn about the trends that matter and how government organizations will use social this year [5 Best Practices for Your LinkedIn PageLearn how to create a winning LinkedIn strategy for your business on the world’s largest and most active professional networking platform.](/content/resources/five-steps-to-a-winning-linkedin-strategy/index.html) Strategy & Tactics ### 5 Best Practices for Your LinkedIn Page Learn how to create a winning LinkedIn strategy for your business on the world’s largest and most active professional networking platform. [2018 Social Media Trends Report for Financial Services and InsuranceHootsuite’s financial service report examines key industry trends, tracking how organizations are using social media to grow revenues and decrease operational costs.](/content/resources/2018-social-media-trends-report-for-financial-services/index.html) Research & Trends ### 2018 Social Media Trends Report for Financial Services and Insurance Hootsuite’s financial service report examines key industry trends, tracking how organizations are using social media to grow revenues and decrease operational costs. [Digital in 2018: The AmericasRegional digital trends report on North, Central and South America](/content/resources/digital-in-2018-americas/index.html) Research & Trends ### Digital in 2018: The Americas Regional digital trends report on North, Central and South America [Compliance Guide for Financial ServicesThe Advisor’s Guide to Social Media Compliance in the UK](/content/resources/advisors-guide-to-social-media-compliance-uk/index.html) Strategy & Tactics ### Compliance Guide for Financial Services The Advisor’s Guide to Social Media Compliance in the UK [Perfect Your 2019 Social PlansThe Subtle Art of Social Media ROI](/content/resources/subtle-art-of-social-media-roi/index.html) Research & Trends ### Perfect Your 2019 Social Plans The Subtle Art of Social Media ROI [Demystifying Social ROIA brief guide for CMOs](/content/resources/demystifying-social-roi/index.html) Research & Trends ### Demystifying Social ROI A brief guide for CMOs [AdEspresso and Hootsuite: Social Ads ToolkitMaximize return on your social advertising with AdEspresso and Hootsuite](/content/resources/adespresso-hootsuite-social-ads-toolkit/index.html) ### AdEspresso and Hootsuite: Social Ads Toolkit Maximize return on your social advertising with AdEspresso and Hootsuite [Employee Advocacy GuideExtend your social reach by making it easy — and safe — for your employees to share company posts with their own networks.](/content/resources/employee-advocacy-toolkit/index.html) Toolkits ### Employee Advocacy Guide Extend your social reach by making it easy — and safe — for your employees to share company posts with their own networks. [Financial Services Social Media ToolkitEmbrace social media opportunities—without putting your brand at risk.](/content/resources/top-social-media-resources-for-financial-services-organizations/index.html) Toolkits ### Financial Services Social Media Toolkit Embrace social media opportunities—without putting your brand at risk. [Compliance for Financial ServicesThe Advisor’s Guide to Social Media Compliance](/content/resources/advisors-guide-to-social-media-compliance/index.html) Strategy & Tactics ### Compliance for Financial Services The Advisor’s Guide to Social Media Compliance [Forrester Consulting Study: Social Selling: A New B2B Imperative (May, 2017)Learn how enterprises are embracing social selling to drive new revenue](/content/resources/social-selling-b2b-imperative/index.html) ### Forrester Consulting Study: Social Selling: A New B2B Imperative (May, 2017) Learn how enterprises are embracing social selling to drive new revenue [Social ROI ToolkitDevelop a clear framework for measuring and proving the actual ROI of your social media strategy.](/content/resources/prove-social-roi/index.html) ### Social ROI Toolkit Develop a clear framework for measuring and proving the actual ROI of your social media strategy. [The 8 Elements of a Successful Government Social Media StrategyLearn the best practices that inform successful public sector social media strategies.](/content/resources/government-social-strategy-guide/index.html) ### The 8 Elements of a Successful Government Social Media Strategy Learn the best practices that inform successful public sector social media strategies. [The ROI of Social MediaHow to measure and prove the value of your investment](/content/resources/the-roi-of-social-media/index.html) Research & Trends ### The ROI of Social Media How to measure and prove the value of your investment [The Social CampusRevolutionising the Australian Student Journey](/content/resources/the-social-campus-australia-higher-education/index.html) Strategy & Tactics ### The Social Campus Revolutionising the Australian Student Journey [Social Selling DemystifiedThis guide is an essential social selling primer for any marketer. It covers a long list of benefits and reveals how marketing and sales can work together to generate more leads and make more sales.](/content/resources/definitive-guide-to-social-selling-holiday2017/index.html) Strategy & Tactics ### Social Selling Demystified This guide is an essential social selling primer for any marketer. It covers a long list of benefits and reveals how marketing and sales can work together to generate more leads and make more sales. [Social Media Trends Report for Health CareIn this report, we examine global social media trends impacting the health care sector. You’ll learn how health care organizations are using social media to attract prospective patients, create brand advocates, and improve the patient experience.](/content/resources/social-media-trends-report-for-health-care/index.html) Strategy & Tactics ### Social Media Trends Report for Health Care In this report, we examine global social media trends impacting the health care sector. You’ll learn how health care organizations are using social media to attract prospective patients, create brand advocates, and improve the patient experience. [Generating Leads with Social MediaA Practical Guide to Improving ROI](/content/resources/generating-leads-with-social-media/index.html) ### Generating Leads with Social Media A Practical Guide to Improving ROI [Getting to Know Your AudienceHow to Research Your Social Media Audience](/content/resources/research-your-social-media-audience/index.html) Research & Trends ### Getting to Know Your Audience How to Research Your Social Media Audience [The Toolkit for Social VideoHow to Optimise Creative Video Content to Engage Your Audience](/content/resources/toolkit-for-social-video/index.html) Toolkits ### The Toolkit for Social Video How to Optimise Creative Video Content to Engage Your Audience [How Social Executives are Transforming the Financial Services Industry in AustraliaA report from Hootsuite and LinkedIn](/content/resources/transforming-the-financial-services-industry-in-australia/index.html) Research & Trends ### How Social Executives are Transforming the Financial Services Industry in Australia A report from Hootsuite and LinkedIn [The Social Revolution: Redefining the Student Experience in Australian Higher Education InstitutionsHootsuite has partnered with data research agency RTL to analyse the social media activities and behaviours of 128 Australian universities and higher education institutions.](/content/resources/the-social-revolution-australia-higher-education/index.html) Research & Trends ### The Social Revolution: Redefining the Student Experience in Australian Higher Education Institutions Hootsuite has partnered with data research agency RTL to analyse the social media activities and behaviours of 128 Australian universities and higher education institutions. [Cross-Campus Innovation: A Guide to Social Media Strategy for Australian Higher Education Institutions This guide offers insights and tactics for how Australian educational institutions can implement a campus-wide social media strategy](/content/resources/social-media-strategy-australia-higher-education/index.html) Strategy & Tactics ### Cross-Campus Innovation: A Guide to Social Media Strategy for Australian Higher Education Institutions This guide offers insights and tactics for how Australian educational institutions can implement a campus-wide social media strategy [The Social Video Toolkit3 checklists to help you create and share videos on social](/content/resources/social-video-checklists/index.html) Toolkits ### The Social Video Toolkit 3 checklists to help you create and share videos on social [A Guide to Social Video Strategy5 steps to creating videos that make an impact](/content/resources/social-video-strategy/index.html) Strategy & Tactics ### A Guide to Social Video Strategy 5 steps to creating videos that make an impact [Facebook Best PracticesThe 3 Types of Content that Facebook Audiences Love](/content/resources/facebook-best-practices/index.html) ### Facebook Best Practices The 3 Types of Content that Facebook Audiences Love [Influencer Marketing 1013 steps to creating a successful influencer campaign](/content/resources/influencer-marketing-101/index.html) Research & Trends ### Influencer Marketing 101 3 steps to creating a successful influencer campaign [Social Media Strategy TemplateTo start building your social media strategy, just fill in the form to get instant access to your Social Media Strategy Template.](/content/resources/social-media-strategy-template/index.html) Strategy & Tactics ### Social Media Strategy Template To start building your social media strategy, just fill in the form to get instant access to your Social Media Strategy Template. [Social Media AdvertisingTips for Running Successful Paid Social Campaigns](/content/resources/social-media-advertising/index.html) Strategy & Tactics ### Social Media Advertising Tips for Running Successful Paid Social Campaigns [Social Selling For Large OrganizationsBest practices to empower sales teams on social](/content/resources/social-selling-for-large-organizations/index.html) Strategy & Tactics ### Social Selling For Large Organizations Best practices to empower sales teams on social [Instagram Master TacticsWith 500 million monthly active users, Instagram is filled with creative marketing and community-building opportunities.](/content/resources/instagram-master-tactics/index.html) Strategy & Tactics ### Instagram Master Tactics With 500 million monthly active users, Instagram is filled with creative marketing and community-building opportunities. [Social Media Guide for Small BusinessesHow to use social media to grow your business, save time, and stay competitive](/content/resources/social-media-survival-guide-for-small-businesses/index.html) Strategy & Tactics ### Social Media Guide for Small Businesses How to use social media to grow your business, save time, and stay competitive [Top 3 Social Media Resources.](/content/resources/social-media-resources/index.html) Research & Trends ### Top 3 Social Media Resources . [Listen and Serve7 innovative ways governments can increase transparency and public participation](/content/resources/listen-and-serve/index.html) Strategy & Tactics ### Listen and Serve 7 innovative ways governments can increase transparency and public participation [From Tweets to Impact8 steps to building an innovative government social media strategy](/content/resources/from-tweets-to-impact/index.html) Strategy & Tactics ### From Tweets to Impact 8 steps to building an innovative government social media strategy [How Hootsuite Wins with Social DataLearn how our own marketing pros use social listening and analytics to hit KPIs](/content/resources/how-hootsuite-wins-with-social-data/index.html) Strategy & Tactics ### How Hootsuite Wins with Social Data Learn how our own marketing pros use social listening and analytics to hit KPIs [10 Tips For Running Your First CampaignHow to establish a compelling social marketing strategy to engage your audience online](/content/resources/10-tips-for-running-your-first-campaign/index.html) Research & Trends ### 10 Tips For Running Your First Campaign How to establish a compelling social marketing strategy to engage your audience online [Hootsuite MobileA Quick Start Guide](/content/resources/hootsuite-mobile-a-quick-start-guide/index.html) ### Hootsuite Mobile A Quick Start Guide [8 Social Media Tips for Financial ServicesFinance industry-specific best practices for implementing social media](/content/resources/8-social-media-tips-for-financial-services/index.html) Strategy & Tactics ### 8 Social Media Tips for Financial Services Finance industry-specific best practices for implementing social media [Ensure Compliance Across Your OrganizationHow to establish the right compliance controls](/content/resources/ensure-social-media-compliance-across-your-organization/index.html) Products & Services ### Ensure Compliance Across Your Organization How to establish the right compliance controls [6 Steps to Social Media ComplianceLearn about how regulations may affect your industry while using social media](/content/resources/6-steps-to-social-media-compliance/index.html) ### 6 Steps to Social Media Compliance Learn about how regulations may affect your industry while using social media [Managing your Pending PostsLearn how to schedule, AutoSchedule, view, and edit your pending posts](/content/resources/how-to-manage-your-pending-posts/index.html) Strategy & Tactics ### Managing your Pending Posts Learn how to schedule, AutoSchedule, view, and edit your pending posts [Organize your Social Business5 steps to developing and implementing an enterprise-wide social strategy](/content/resources/organize-your-social-business/index.html) Strategy & Tactics ### Organize your Social Business 5 steps to developing and implementing an enterprise-wide social strategy [8 Tips for Social BusinessHow to measure ROI and scale your efforts](/content/resources/8-tips-for-social-business/index.html) Strategy & Tactics ### 8 Tips for Social Business How to measure ROI and scale your efforts [Connect with more prospects on social mediaYour customers are on social media, using Twitter, LinkedIn, Facebook, Instagram, and other social\\ networks to inform their buying decisions. That means you need to be there at the right time—before your competitors get there first.](/content/resources/infosheet/amplify-for-selling/index.html) Products & Services ### Connect with more prospects on social media Your customers are on social media, using Twitter, LinkedIn, Facebook, Instagram, and other social networks to inform their buying decisions. That means you need to be there at the right time—before your competitors get there first. [How Meliá became one of the most influential hotel chains on social media](/content/resources/melia-hotels/index.html) Case Studies ### How Meliá became one of the most influential hotel chains on social media [A glimpse into the future of education on socialSee the latest data and discover the top social media trends specific to education.](/content/research/education-social-media-trends-report/index.html) Research & Trends ### A glimpse into the future of education on social See the latest data and discover the top social media trends specific to education. [Social Listening Best Practices in Financial ServicesBuild richer client relationships with real-time data from millions of conversations happening on social media](/content/resources/best-practices-social-listening-finserv/index.html) Strategy & Tactics ### Social Listening Best Practices in Financial Services Build richer client relationships with real-time data from millions of conversations happening on social media [How to get more budget for socialYour boss wants to see how social media contributes to your organization’s bottom line. Are you measuring the things they care actually about?](/content/resources/social-performance-guide/index.html) Strategy & Tactics ### How to get more budget for social Your boss wants to see how social media contributes to your organization’s bottom line. Are you measuring the things they care actually about? [A glimpse into the future of government on socialSee the latest data and discover the top social media trends specific to government.](/content/research/government-social-media-trends-report/index.html) Research & Trends ### A glimpse into the future of government on social See the latest data and discover the top social media trends specific to government. [50+ Free Canva Templates to Help You Beat Creative BlockCreate stunning content in seconds with access to dozens of free designs.](/content/resources/canva-templates/index.html) Strategy & Tactics ### 50+ Free Canva Templates to Help You Beat Creative Block Create stunning content in seconds with access to dozens of free designs. [How an IT solutions provider got 10.3M impressions on social](/content/resources/carahsoft/index.html) Case Studies ### How an IT solutions provider got 10.3M impressions on social [A glimpse into the future of nonprofit on socialSee the latest data and discover the top social media trends specific to the nonprofit industry.](/content/research/nonprofit-social-media-trends-report/index.html) Research & Trends ### A glimpse into the future of nonprofit on social See the latest data and discover the top social media trends specific to the nonprofit industry. [How One Social Media Campaign Increased TransLink’s Brand Sentiment](/content/resources/case-study-translink/index.html) Case Studies ### How One Social Media Campaign Increased TransLink’s Brand Sentiment [How the University of Sydney Proves the Value of Social Media](/content/resources/university-of-sydney-the-value-of-social-media-case-study/index.html) Case Studies ### How the University of Sydney Proves the Value of Social Media [Power Up Your Social ListeningOver 5 billion people are on social media talking about their likes, dislikes, and wants. Are you listening?](/content/resources/power-up-your-social-listening/index.html) Multiple pop up windows, featuring a pie chart titled "sentiment", an engagement bar graph, a hand holding a phone, and a heart with 2.3k likes. Strategy & Tactics ### Power Up Your Social Listening Over 5 billion people are on social media talking about their likes, dislikes, and wants. Are you listening? [12 real business problems you can solve with socialIt’s true: Getting likes, shares, and comments on your posts is fun. But driving business results with social? That’s what keeps the lights on for social marketing teams.](/content/resources/business-roi-on-social-guide/index.html) Strategy & Tactics ### 12 real business problems you can solve with social It’s true: Getting likes, shares, and comments on your posts is fun. But driving business results with social? That’s what keeps the lights on for social marketing teams. [Social Media Calendar TemplateReady to build a social media calendar that will declutter your to-do list and help you hit your goals?\\ \\ Fill in the form to get instant access to your copy of our free Social Media Calendar Template.](/content/resources/blog/social-media-calendar-template/index.html) Strategy & Tactics ### Social Media Calendar Template Ready to build a social media calendar that will declutter your to-do list and help you hit your goals? Fill in the form to get instant access to your copy of our free Social Media Calendar Template. [2022 Digital Trends ReportRead the report now for an in-depth look at 2022’s most noteworthy digital trends and statistics.](/content/resources/digital-trends/index.html) Research & Trends ### 2022 Digital Trends Report Read the report now for an in-depth look at 2022’s most noteworthy digital trends and statistics. [How Georgia State University Built a Global Community of Brand Advocates](/content/resources/georgia-state-university/index.html) Case Studies ### How Georgia State University Built a Global Community of Brand Advocates [How Amway Transformed Its Social Enterprise and Boosted Campaign Revenue by 500%](/content/resources/amway-case-study/index.html) Case Studies ### How Amway Transformed Its Social Enterprise and Boosted Campaign Revenue by 500% [A glimpse into the future of financial services on socialSee the latest data and discover the top social media trends specific to the financial services industry.](/content/research/financial-services-social-media-trends-report/index.html) Research & Trends ### A glimpse into the future of financial services on social See the latest data and discover the top social media trends specific to the financial services industry. [How social media engagement helped Bayes navigate a sensitive renaming project](/content/resources/social-media-engagement-bayes-case-study/index.html) Case Studies ### How social media engagement helped Bayes navigate a sensitive renaming project [A glimpse into the future of healthcare on socialSee the latest data and discover the top social media trends specific to the healthcare industry.](/content/research/healthcare-social-media-trends-report/index.html) Research & Trends ### A glimpse into the future of healthcare on social See the latest data and discover the top social media trends specific to the healthcare industry. [3 Steps for Starting a Social Selling Program in Real EstateOnly 47% of realtors feel confident in their social media skills. What can their firms do to help?](/content/resources/guide/social-selling-roadmap-realestate/index.html) Strategy & Tactics ### 3 Steps for Starting a Social Selling Program in Real Estate Only 47% of realtors feel confident in their social media skills. What can their firms do to help? [How Antalis Leads Its Industry on Social with Employee Ambassadors](/content/resources/how-antalis-leads-its-industry-on-social-with-employee-ambassadors/index.html) Case Studies ### How Antalis Leads Its Industry on Social with Employee Ambassadors [How SYKES Latin America used Hootsuite to reduce hiring costs and attract high-quality candidates on social](/content/resources/sykes-case-study/index.html) Case Studies ### How SYKES Latin America used Hootsuite to reduce hiring costs and attract high-quality candidates on social [12 Business Problems You Can Solve with SocialThis guide will show you how top brands solve some of their biggest challenges and prove social’s impact with metrics that matter.](/content/resources/12-problems-solved-with-social/index.html) Strategy & Tactics ### 12 Business Problems You Can Solve with Social This guide will show you how top brands solve some of their biggest challenges and prove social’s impact with metrics that matter. [Turn Comments Into Clicks with Auto-DMsYour essential guide to mastering Hootsuite's DM Automation tool - and prove its business impact. Turn comment sections into conversion machines without sounding like one.](/content/resources/blog/dm-automation-guide/index.html) Strategy & Tactics ### Turn Comments Into Clicks with Auto-DMs Your essential guide to mastering Hootsuite's DM Automation tool - and prove its business impact. Turn comment sections into conversion machines without sounding like one. [How Sodexo Universities builds meaningful connections with students](/content/resources/sodexo-case-study/index.html) Case Studies ### How Sodexo Universities builds meaningful connections with students [How UNESCO used social media to raise awareness of crimes against journalists](/content/resources/unesco/index.html) Case Studies ### How UNESCO used social media to raise awareness of crimes against journalists [Mapfre creates a united social media strategy to deliver a consistent brand voice across channels](/content/resources/mapfre-creates-a-united-social-media-strategy-to-deliver-consistent-brand-voice/index.html) Case Studies ### Mapfre creates a united social media strategy to deliver a consistent brand voice across channels [Social Media Calendar TemplatePlan your content in a weekly or monthly calendar view with this strategic content calendar.](/content/resources/blog/social-media-content-calendar/index.html) Strategy & Tactics ### Social Media Calendar Template Plan your content in a weekly or monthly calendar view with this strategic content calendar. [Social Media Proposal TemplateTo start winning more clients and securing long-term contracts, just fill in the form to get instant access to your Social Media Proposal Template.](/content/resources/blog/social-media-proposal-template/index.html) Strategy & Tactics ### Social Media Proposal Template To start winning more clients and securing long-term contracts, just fill in the form to get instant access to your Social Media Proposal Template. [Instagram Carousel TemplateTo boost your Instagram engagement without spending hours designing every post, just fill in the form to get instant access to our Instagram Carousel Template.](/content/resources/blog/instagram-carousel-templates/index.html) Strategy & Tactics ### Instagram Carousel Template To boost your Instagram engagement without spending hours designing every post, just fill in the form to get instant access to our Instagram Carousel Template. [How the British Museum Increased Social Media Engagement by 126%](/content/resources/british-museum-increased-engagement/index.html) Case Studies ### How the British Museum Increased Social Media Engagement by 126% [SIX automates key cybersecurity tasks to actively protect itself against social media threats](/content/resources/six-group-case-study/index.html) Case Studies ### SIX automates key cybersecurity tasks to actively protect itself against social media threats [LinkedIn Strategy TemplateLooking to turn LinkedIn into a real growth engine for your brand or team? Fill in the form to get instant access to our free LinkedIn Strategy Template.](/content/resources/blog/linkedin-strategy-template/index.html) Strategy & Tactics ### LinkedIn Strategy Template Looking to turn LinkedIn into a real growth engine for your brand or team? Fill in the form to get instant access to our free LinkedIn Strategy Template. [The 8 Elements of a Successful Government Social Media StrategyA practical guide for public sector organizations](/content/resources/8-elements-of-a-successful-government-social-media-strategy/index.html) Strategy & Tactics ### The 8 Elements of a Successful Government Social Media Strategy A practical guide for public sector organizations [How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis](/content/resources/how-melias-social-first-strategy-built-customer-loyalty-and-business-resilience-during-a-crisis/index.html) Case Studies ### How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis [The Social CampusImproving the student, staff, and alumni experience with social media](/content/resource/the-social-campus/index.html) Strategy & Tactics ### The Social Campus Improving the student, staff, and alumni experience with social media [How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement](/content/resources/how-ochsner-health-reaches-new-audiences-on-social-and-doubled-its-engagement/index.html) Case Studies ### How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement [The Social Media Toolkit for Fresh IdeasAll the inspiration you need to feed the social beast](/content/resources/social-media-toolkit/index.html) Toolkits ### The Social Media Toolkit for Fresh Ideas All the inspiration you need to feed the social beast [How the RACGP uses social media to build stronger connections with its audience](/content/resources/how-the-racgp-uses-social-media-to-build-stronger-connections-with-its-audience/index.html) Case Studies ### How the RACGP uses social media to build stronger connections with its audience [Enhancing the student experience with social media content](/content/resources/enhancing-the-student-experience-with-social-media-content/index.html) Case Studies ### Enhancing the student experience with social media content [How a pitch-perfect social media approach grew an orchestra’s social following by 82%](/content/resources/apo-case-study/index.html) Case Studies ### How a pitch-perfect social media approach grew an orchestra’s social following by 82% arrow right a4894383279964160.cdn.optimizely.com # a4894383279964160.cdn.optimizely.com is blocked This page has been blocked by an extension - Try disabling your extensions. ERR\_BLOCKED\_BY\_CLIENT Reload This page has been blocked by an extension