Free Trend Tracker and Trend Analysis Tool | Hootsuite
See what’s trending on social media right now
Track what’s trending, identify hot topics, and stay on the cutting-edge of social media relevance. Filter by region, industry, and more to get results tailored to your brand and strategy.
| growth Trending topics(updated Jul 20, 6:43 a.m.) |
Mentions The total number of mentions and the percentage increase or decrease in the past 24 hours. |
Engagement The total number of engagements (including mentions, likes, and shares) and the percentage increase or decrease in the past 24 hours. |
Sentiment The average sentiment (positive, negative, or neutral) of mentions in the past 24 hours. |
Past 24 hours Shows engagement volume over the past 24 hours. |
|---|---|---|---|---|
| Argentina national football team | 103.3Karrow positive288% | 16.2Marrow positive242% | neutral sentiment | |
| Spain national association football team | 84.0Karrow positive687% | 18.0Marrow positive576% | neutral sentiment | |
| BTS | 82.2Karrow positive425% | 8.1Marrow positive517% | positive sentiment | |
| FIFA | 38.1Karrow positive313% | 4.0Marrow positive212% | neutral sentiment | |
| #BTSHALFTIMESHOW | 34.4Karrow positive107.4K% | 2.2Marrow positive991.6K% | positive sentiment | |
| #BTSxWORLDCUP2026 | 30.1Karrow positive97.0K% | 2.0Marrow positive886.3K% | positive sentiment | |
| #FIFAWorldCup | 24.9Karrow positive314% | 9.6Marrow negative22% | positive sentiment | |
| #BTS | 17.0Karrow positive165% | 1.1Marrow positive185% | positive sentiment | |
| World Championship (football) | 16.3Karrow positive548% | 4.1Marrow positive134% | positive sentiment | |
| FC Barcelona | 11.7Karrow positive129% | 1.0Marrow positive86% | positive sentiment |
See what’s trending today before everyone else
You could spend hours scrolling social media to find out what’s trending. (Fun? Yes. Healthy? No.) Or you could bookmark this free trend tracker tool and get your daily rundown in seconds.
What is a social media trend tracker?
A social media trend tracker is a tool that helps you see what’s trending right now across social platforms by analyzing real-time conversations, hashtags, keywords, and engagement data.
With our free social media trend tracker, you can view a real-time snapshot of social media trends this week and trending hashtags and keywords. Plus, get insights into each trend’s engagement, sentiment, and momentum signals to help you understand the ways people feel about and interact with each trend.
How does AI detect social media trends?
Hootsuite’s live trend tracker is powered by Talkwalker’s proprietary social listening technology. Talkwalker’s AI continuously monitors millions of sources across social media and the web, including major social networks like Instagram, Facebook, Reddit, YouTube, X, and Bluesky.
How to use this free social media trend tracker
Using Hootsuite’s free trend tracker is simple, and you don’t need an account to get started.
Start by scanning the trending topics list to see what’s gaining attention today. Each trend includes key metrics like mentions, engagement, and sentiment to help you gauge momentum at a glance.
Next, use the filters to narrow trends by industry, region, or trend type.
Social media trends today matter more than ever
Understanding emerging and new social media trends allows teams to make smarter decisions in real time, whether that means reacting to a cultural moment, validating a content idea, or monitoring brand conversations as they unfold.
Take trend tracking to the next level with Hootsuite
Hootsuite is more than a social media trend tracker. It’s a full-scale consumer trend analysis platform that not only helps you understand what’s trending — but also why it matters — so you can move from awareness to action faster.
Frequently Asked Questions (FAQs)
What is the best way to stay updated with social media trends?
There are a few reliable ways to stay updated with social media trends, and most teams use a mix of approaches. Scrolling through social platforms directly can help you spot early signals.
What kinds of trends can I track with this tool?
You can use the trend tracker to explore a range of trend types, including hashtags, events, brands, people and public figures, and emerging keywords or topics.
Can I use this tool to discover trends in specific industries?
Yes. The tool lets you filter trends by industry, so you can focus on the conversations most relevant to your work.
Can I filter trends by region or geography?
Yes. You can view trends worldwide or narrow results by region.
Which social networks does the trend tracker cover?
Our free trend tracker displays aggregated data across popular social networks.
What do the trend metrics mean?
Each trend includes key metrics to help you understand momentum and impact.
How often is the data updated?
The trend data behind our free trend tracker is refreshed daily and reflects conversations from the past 24 hours.